RTL Exclusive | Lilly Becker rocked APACHE STAR's Paris Fashion Week show

Paris, Fashion & Power – LILLY BECKER Takes Over APACHE STAR´s Paris Fashion Week show 2025

The Paris Fashion Week 2025 was a stage of pure luxury, adrenaline, and high fashion, as APACHE STAR, the rebellious powerhouse of the fashion industry, made its bold mark. With supermodel and media sensation Lilly Becker leading the show, the brand unveiled its latest performance-meets-luxury collection, turning heads and setting trends.

THE FASHION SHOW THAT EVERYONE IS TALKING ABOUT

The exclusive APACHE STAR fashion show took place at the prestigious La Galerie Bourbon, an opulent venue that set the stage for a runway experience like no other. Fashion enthusiasts, VIP guests, and media insiders gathered to witness the label’s latest innovation:

➡ High-performance outerwear with cutting-edge technology

➡ Signature nautical-military aesthetics that redefine adventure-driven luxury

➡ The statement piece: The bold orange Toskana Nappa lamb pilot jacket, designed for cigar aficionados, complete with specialized compartments.

LILLY BECKER’S ICONIC RUNWAY COMEBACK

Lilly Becker, who was crowned by TV viewers as the Jungle Queen of Australia, took the runway by storm in APACHE STAR’s signature look. Her fierce walk and undeniable presence turned the event into one of the most talked-about moments of the season.

"Lilly is a fighter, a true embodiment of APACHE STAR. She carries the spirit of strength, resilience, and independence - everything our brand represents.”
— Roger Klüh (World Record breaker and APACHE STAR brand history writer)

RTL EXCLUSIVE: BEHIND THE SCENES CHAOS & DRAMA

The show’s success didn’t come without its challenges. An unexpected train station lockdown due to a World War II bomb discovery at Gare du Nord threw Paris into chaos just hours before Lilly Becker was scheduled to arrive. Traffic came to a standstill, and the tension behind the scenes was palpable.

But as a true professional, Lilly made it just in time. In a German TV report by RTL Exclusiv, the cameras captured raw, behind-the-scenes moments, from designer Jessica Fruehbrodt’s last-minute preparations to Lilly’s dramatic arrival and the electric energy before the show.

Watch the full RTL Exclusive report here:

WHY APACHE STAR IS THE FUTURE OF LUXURY FASHION

Unlike traditional fashion houses, APACHE STAR fuses performance, power, and prestige. Every piece in the collection is crafted for those who dare to push boundaries — whether on the open sea, the racetrack, or the streets of Paris. With cutting-edge features like temperature regulation, integrated compasses, and smart storage solutions, APACHE STAR is setting a new standard for high-end functional fashion.

WHAT’S NEXT? APACHE STAR’S GLOBAL EXPANSION

With a boutique in Cannes, a pro-shop at Tennis & Padel Club in St. Tropez, and upcoming locations in Mallorca and beyond, APACHE STAR is on a mission to redefine luxury worldwide. The American brand, headquartered in Jackson, Wyoming, continues to attract elite personalities, from Hollywood stars to world-class athletes, making it the go-to label for those who live life in the fast lane.